It’s no secret that the marketing world has gotten crazier than ever before. From the unprecedented levels of competition to newer methods and communication channels being introduced one after the other, marketing is no longer a simple feat.
And as someone involved in the real estate business, realizing the importance of marketing is of the essence. Video marketing, in particular, is especially powerful as it can help attract both buyers and sellers to your agency with its creative mix of visuals, text, and audio.
Confused about how to best utilize video marketing to get your real estate agency to the top? Just read ahead!
Here are 4 video marketing tips for your real estate business:
- Add Flyers to your Videos
There’s no argument that flyers are a proven marketing technique – not only do they combine visuals and text, but they’re also great at conveying a specific message. Now think of the impact if you combine flyers with video marketing. Brilliant, isn’t it? Adding flyers to your promotional real estate videos will give viewers the content pauses needed to absorb information while helping you boost your material’s reach. As for the design aspect, that’s already covered thanks to PosterMyWall’s real estate flyer templates.
Free of cost, fully customizable, and with dozens to choose from, PosterMyWall’s real estate flyer templates are the perfect choice for beginners and experts alike. All you have to do is select a template, edit it to your agency’s requirements, and add it to your video – the customers will roll in themselves!
- Don’t Skimp on the Budget
Let’s face it, inflation is a real worry in the business world, but that doesn’t mean skimping on areas of your trade that require investment – and video marketing is certainly one of them. In fact, no video is better than a poorly made video, and making a high-quality one doesn’t mean you have to spend thousands of dollars, but just the right amount.
Invest in good quality recording material, whether that’s a camera or a mobile phone, spend on editing software, and most importantly, hire a professional if videography isn’t your strong suit. Once you roll out your quality videos, the investment will make itself back manifold!
- Add a Human Element to your Videos
What’s the first thing that comes to your mind when someone says property? People, of course! Whether that’s the people that are going to be living in it or working in it, a property – be it a house, a shop, a plaza – is nothing without people. And showing them in your video content is just as important!
Not only will including people in your videos humanize them, helping the audience connect to your content more easily, but you can also employ direct forms of explanation such as house tours. Be sure to get someone who is friendly, well-spoken, confident, and charming to draw the viewer in – and if no one at your agency is camera-confident, then it doesn’t hurt to hire a professional.
- Don’t Forget the Lifestyle and the Location
When people are buying a property whether for residential or commercial purposes, they’re actually buying much more than just the building itself. Instead, they’re also paying good money for the lifestyle and the location that comes along with it.
For instance, houses facing parks or near schools typically have a higher value than those that are not. And instead of the client asking and inquiring about your listing’s location and lifestyle benefits, these should be visualized in your video content beforehand. A simple rule of measure would be to list all the major facilities that are nearby such as schools, hospitals, parks, shopping malls, and the like as well as provide additional information such as whether it is a gated community or has security.
The more appealing you make your listing’s location appear, the more eager people will be to explore it, pushing more people toward your agency.
So, if you’re looking to create video content for your real estate agency, then these tips and tricks are your go to. Just be sure to make adjustments according to your market, and you’ll soon have potential customers piling in the door.